Marketing Assistant (Student) (Part-Time) 

Reports To: Manager, IT, Events & Branding 

Position Summary 

Alternative Group is looking for a creative and organized Marketing Assistant to help execute our marketing strategy for our Garden Centre. This part-time position is ideal for a student currently enrolled in a Business, Marketing, Communications, or related post-secondary program who is looking to gain real-world marketing experience. 

Working as part of our marketing team, you will help bring our brand to life by creating and publishing engaging social media content, supporting marketing campaigns, and collaborating with staff throughout the organization. 

Key Responsibilities 

• Schedule and publish content to Facebook and Instagram according to the established marketing plan. 

• Assist with managing additional social media channels as they are introduced. 

• Capture photos and short videos of products, staff, and events for use on social media. 

• Write engaging captions that reflect our brand voice. 

• Assist with planning and executing seasonal marketing campaigns. 

• Work closely with greenhouse and retail teams to identify stories and content opportunities. 

• Help maintain a consistent posting schedule across all social media platforms. 

• Create videos, stories, and reels. 

• Monitor social media activity and respond to comments or messages when appropriate. 

• Support special events by helping with promotion, photography, videography, and content creation. 

• Assist with other marketing, branding, and promotional projects as assigned. 

Qualifications 

• Currently enrolled in a post-secondary Business, Marketing, Communications, or related program. 

• Strong written and verbal communication skills. 

• Familiarity with Facebook, Instagram, and current social media trends. 

• Comfortable taking photos and videos using a smartphone or camera. 

• Experience using Canva, GIMP, Movavi (or similar video editing software), and CapCut is considered an asset. 

• Organized with excellent attention to detail. 

• Able to manage multiple projects and meet deadlines. 

• Creative, self-motivated, and willing to learn. 

Working Relationships 

This position reports directly to the Manager, IT, Events & Branding and works collaboratively with managers and staff throughout the Garden Centre. 

Hours 

• Part-time position with flexible hours. 

• Additional hours may be available during peak seasons, special events, and promotional campaigns. 

What You’ll Gain 

• Hands-on experience executing a professional marketing strategy. 

• Experience creating content for multiple brands and industries. 

• Opportunities to develop photography, videography, graphic design, copywriting, and digital marketing skills. 

• Experience working within a collaborative marketing team. 

• A portfolio of real-world marketing campaigns and social media content. 

If you’re creative, enjoy storytelling, and want to see your work make an impact while building your marketing career, we’d love to hear from you.